Hej!
I'm Ana Ferens,
Senior Product Designer

With 10+ years of experience, I specialise in product strategy, user experience, and end-to-end design execution - combining user insights, data, AI tools to shape ideas into scalable, engaging, and commercially successful solutions.

Senior Product Designer at Tap Electric in Amsterdam, Netherlands.

…still stockholmer 🇸🇪 at heart.

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Projects

Explore some of my latest projects

Tap Electric

B2C · B2B · B2B2C

Electric vehicle (EV) charging software company and platform that helps drivers find affordable charging and allows charger owners to manage stations.

Recharge.com

B2C

Marketplace for prepaid credit cards, international mobile top-ups, shopping gift cards, game and entertainment vouchers.

Qyre

B2C · B2B · B2B2C

Cloud and mobile-based tool that enables media production professionals to recruit, communicate, and manage projects.

Memmo

B2C · B2B

Memmo is a video greeting platform that offers and distributes personalised video messages from celebrities to fans and businesses.

If you’d like to get my cv or full case studies simply send me an email to anaferensworks@gmail.com

Game touch

Ready Player One

Let’s be honest, this is the real reason we’re all scrolling down here 😏… Ready Player One!

Hur mår du?

Game touch

Ready Player One

Let’s be honest, this is the real reason we’re all scrolling down here 😏… Ready Player One!

Updates on my current projects, interests and activities.

To be inspired

14 November 2026

This November, I took a storytelling masterclass with Tara Wellington and her guest speakers at Reforge. It was genuinely inspiring!

But it also took me back to the time when I first fell in love with the magic of really good storytelling.

In fact, one of the reasons I joined Ogilvy was the legacy of David Ogilvy, the "father of advertising," and his belief in the power of ideas and storytelling.

When I joined Ogilvy, I received a rather special book: The Eternal Pursuit of Unhappiness.

It wasn't written for the public. It wasn't created to sell anything. And it certainly wasn't designed to impress shareholders.

I won't spoil anything... but here's the Amazon link. 👀

And trust me, it's divinely beautiful in hardcover!

To be inspired

14 November 2026

This November, I took a storytelling masterclass with Tara Wellington and her guest speakers at Reforge. It was genuinely inspiring!

But it also took me back to the time when I first fell in love with the magic of really good storytelling.

In fact, one of the reasons I joined Ogilvy was the legacy of David Ogilvy, the "father of advertising," and his belief in the power of ideas and storytelling.

When I joined Ogilvy, I received a rather special book: The Eternal Pursuit of Unhappiness.

It wasn't written for the public. It wasn't created to sell anything. And it certainly wasn't designed to impress shareholders.

I won't spoil anything... but here's the Amazon link. 👀

And trust me, it's divinely beautiful in hardcover!

To be inspired

16 February 2026

Where 1,707 startups and $518.4B+ in venture capital was burned to ashes. See more

To be inspired

16 February 2026

Where 1,707 startups and $518.4B+ in venture capital was burned to ashes. See more

More bookmarks

To be inspired

14 November 2026

This November, I took a storytelling masterclass with Tara Wellington and her guest speakers at Reforge. It was genuinely inspiring!

But it also took me back to the time when I first fell in love with the magic of really good storytelling.

In fact, one of the reasons I joined Ogilvy was the legacy of David Ogilvy, the "father of advertising," and his belief in the power of ideas and storytelling.

When I joined Ogilvy, I received a rather special book: The Eternal Pursuit of Unhappiness.

It wasn't written for the public. It wasn't created to sell anything. And it certainly wasn't designed to impress shareholders.

I won't spoil anything... but here's the Amazon link. 👀

And trust me, it's divinely beautiful in hardcover!

I will not spam you with my newsletter…

Don't hesitate to say "Hej!" or set up a fika in Stockholm or Amsterdam. Vi ses!

Write me an email

Hej 👋
Hej 👋
Hej 👋
Hej 👋

Hej!I'm Ana Ferens, Senior Product Designer

Explore some of my latest projects

Tap Electric

Recharge.com

Qyre

Memmo

Updates on my current projects, interests and activities.

I will not spam you with my newsletter…

Hej!
I'm Ana Ferens,
Senior Product Designer