Qyre is an app built both as a tool for project managers and production companies, as well as a marketplace for professional freelancers in media production. Made by media professionals, for media professionals.

Qyre streamlines media production by putting recruitment, communication, information, and production management into one platform.

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In media

In media

Listening on

12 April 2022

Qyre founder Peter Settman visited the largest interview podcast in the Nordic region, Framgångspodden with Alexander Pärleros! The interview is in Swedish.

Peter talks about his ventures, the media production industry at large, and his views on the growing field of media tech. He highlights his involvement in Qyre and our mission to make media production easier.

My role

My role

Aug 2021 - Jan 2022

Qyre

Lead Product Designer

Full product support. Responsible for designing, prototyping, and organising the architecture of the UI elements and finding solutions in order to foster easy and native navigation. I was responsible for developing and supporting the application and web versions of the product.

Responsibilities during my time at Qyre:
- developing and refining final results based on user's and business team's feedback;
- creation of functional prototypes for rapid iterations on key elements;
- implementation of an optimal interface layout plan;
- while designing elements, checking the interface arrangement accounts for localization constraints;
- accounting of user feedback and the efficient use of user research services to optimize the user experience;
- keeping the balance between art direction aspects and technical constraints;
- practicing different user research methodology (quantitative and qualitative analysis methods, biometrics, user questionnaires, etc.)

Key highlights:
- Qyre app launch in Sweden and United States.
- Qyre app promotional campaign in Sweden (art direction, communication, campaign pages). After campaign website visits increased by +500%.
- Design of the Offer ladder functionality (Core app's functionality).

Aug 2021 - Jan 2022

Qyre

Lead Product Designer

Full product support. Responsible for designing, prototyping, and organising the architecture of the UI elements and finding solutions in order to foster easy and native navigation. I was responsible for developing and supporting the application and web versions of the product.

Responsibilities during my time at Qyre:
- developing and refining final results based on user's and business team's feedback;
- creation of functional prototypes for rapid iterations on key elements;
- implementation of an optimal interface layout plan;
- while designing elements, checking the interface arrangement accounts for localization constraints;
- accounting of user feedback and the efficient use of user research services to optimize the user experience;
- keeping the balance between art direction aspects and technical constraints;
- practicing different user research methodology (quantitative and qualitative analysis methods, biometrics, user questionnaires, etc.)

Key highlights:
- Qyre app launch in Sweden and United States.
- Qyre app promotional campaign in Sweden (art direction, communication, campaign pages). After campaign website visits increased by +500%.
- Design of the Offer ladder functionality (Core app's functionality).

Case Study

Case Study

Case Study:
Homescreen layout and Offer Ladder

This case study is about the development of core product feature "Offer ladder" with further improvement and test of this feature + promo campaign dedicated to app's launch in Sweden and US

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© 2025 Ana Ferens

© 2025 Ana Ferens