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0% climate impact, 100% personalised and faster than Amazon Prime.

memmo.me is the biggest marketplace outside of the US for personalized videos from thousands of celebrities (athletes, actors, comedians, musicians, YouTubers etc.) to fans and businesses. Personalized videos are the first step on our mission to tech-enable and democratize access to talent to offer a wide range of products and services to fans and businesses.

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In the Press

In the Press

Following Cameo’s Success, Swedish Challenger Memmo Starts Conquering Europe With Personalized Celebrity Videos

2020-04-17

On the Capitalist Internet, Even Celebs Join the Gig Economy

2021-02-04

My role

My role

Jan 2022 - Jan 2023

memmo

Senior Product Designer

Full product support. Led Memmo.me’s product development (B2C & B2B), refining search, filters, and product page layout to increase user engagement. Responsible for designing, prototyping, and organising the architecture of the UI elements and finding solutions in order to foster easy and native navigation:

My responsibilities during my time at memmo.me:
- Work with analytics tools (Contentsquare, Amplitude, Looker, Google Analytics etc);
- UX research;
- User interviews (moderated, unmoderated);
- A/B test ( with data tools usage);
- Road map planning, ICE features prioritisation;
- Writing Product Specifications;
- Brand visual direction development;
- Facilitating retrospectives, workshops for feature improvements and OKR planning;
- Backlog refinement sessions as part of sprint planning.

Key highlights:
- Search & filters feature implementation;
- By iterating and AB testing updated Homepage's layout the clicks on campaign content increased by +5%;
- Product page layout iterations and AB tests results showed increased amount of customers clicks on Buy CTA +12%

Jan 2022 - Jan 2023

memmo

Senior Product Designer

Full product support. Led Memmo.me’s product development (B2C & B2B), refining search, filters, and product page layout to increase user engagement. Responsible for designing, prototyping, and organising the architecture of the UI elements and finding solutions in order to foster easy and native navigation:

My responsibilities during my time at memmo.me:
- Work with analytics tools (Contentsquare, Amplitude, Looker, Google Analytics etc);
- UX research;
- User interviews (moderated, unmoderated);
- A/B test ( with data tools usage);
- Road map planning, ICE features prioritisation;
- Writing Product Specifications;
- Brand visual direction development;
- Facilitating retrospectives, workshops for feature improvements and OKR planning;
- Backlog refinement sessions as part of sprint planning.

Key highlights:
- Search & filters feature implementation;
- By iterating and AB testing updated Homepage's layout the clicks on campaign content increased by +5%;
- Product page layout iterations and AB tests results showed increased amount of customers clicks on Buy CTA +12%

Case Study

Case Study

Case Study:
Checkout improvement

In this case, our team was trying to explore how we can improve the checkout experience by implementing a series of improvements and measuring their impact by data analysis tools combined with user interviews.

This case is more about the process of thinking and ideas validation.

In this case, our team was trying to explore how we can improve the checkout experience by implementing a series of improvements and measuring their impact by data analysis tools combined with user interviews.

This case is more about the process of thinking and ideas validation.

Would you like to see the full case study from my time at Memmo?

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© 2025 Ana Ferens

© 2025 Ana Ferens

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