Hej!
I'm Ana Ferens,
Senior Product Designer

With 8+ years of experience, I specialise in product strategy, user experience, and end-to-end design execution - combining user insights and data to shape ideas into scalable, engaging, and commercially successful solutions.

With 8+ years of experience, I specialise in product strategy, user experience, and end-to-end design execution - combining user insights and data to shape ideas into scalable, engaging, and commercially successful solutions.

Currently working as Senior Product Designer at Recharge in Amsterdam, Netherlands πŸ‡³πŸ‡±

…still stockholmer πŸ‡ΈπŸ‡ͺ at heart.

Currently working as Senior Product Designer at Recharge in Amsterdam, Netherlands πŸ‡³πŸ‡±

…still stockholmer πŸ‡ΈπŸ‡ͺ at heart.

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Projects

Projects

Projects

Hur mΓ₯r du?

Hur mΓ₯r du?

Updates about my current projects, interests and activities.

Everyday life

25 August 2025

Recently I read a book "The Psychology of Video Games" by Celia Hodent. I read it with a thought what makes video games so engaging? What is the nature of engagement? It not only gets under the psychological hood of why we play games, but also how these games impact both players and society.

Everyday life

15 August 2025

The world's top AI Researchers
https://www.metislist.com/

Everyday life

1 June 2025

Figma CONFIG was so so inspiring! (my personal 2 favourites presentations were from 🐎 Lloyds bank and Ningfei Ou). Ah yes and another reminder: London is simply iconic with the best bagels ever.

Figma CONFIG was so so inspiring! (my personal 2 favourites presentations were from 🐎 Lloyds bank and Ningfei Ou). Ah yes and another reminder: London is simply iconic with the best bagels ever.

Contacts

Contacts

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But don't hesitate to say "Hej!" or set up a fika in Stockholm or Amsterdam. Vi ses!

Β© 2025 Ana Ferens

Β© 2025 Ana Ferens

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