Hej!
I'm Ana Ferens,
Senior Product Designer

With 9+ years of experience, I specialise in product strategy, user experience, and end-to-end design execution - combining user insights and data to shape ideas into scalable, engaging, and commercially successful solutions.

Currently working as Senior Product Designer at Recharge / CODA in Amsterdam, Netherlands 🇳🇱

…still stockholmer 🇸🇪 at heart.

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Projects

Explore some of my latest projects.

Recharge.com

Marketplace for prepaid credit cards, international mobile top-ups, shopping gift cards, game and entertainment vouchers.

Qyre

Cloud and mobile-based tool that enables media production professionals to recruit, communicate, and manage projects.

Memmo

Memmo is a video greeting platform that offers and distributes personalised video messages from celebrities to fans and businesses.

If you’d like to get my cv or full case studies simply send me an email to anaferensworks@gmail.com

Hur mår du?

Updates about my current projects, interests and activities.

Everyday life

14 January 2026

From personal archives: the old 2013 architecture maquette for museum concept.

To be inspired

12 November 2025

Kashiwa Sato, a leading Japanese designer, created iconic logos for Uniqlo and Nissin. For Uniqlo in 2006, he designed a minimalist red-and-white logo with katakana, reflecting Japanese identity and aiding global expansion. His Nissin work emphasized Cup Noodles’ innovative brand through strategic visuals. Sato’s philosophy focuses on simplicity and strong identity, distilling brand essence into memorable icons. His designs for Uniqlo stores and Nissin’s museum further showcase his holistic branding approach.

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Everyday life

25 August 2025

Recently I read a book "The Psychology of Video Games" by Celia Hodent. I read it with a thought what makes video games so engaging? What is the nature of engagement? It not only gets under the psychological hood of why we play games, but also how these games impact both players and society.