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Product Design Case Studies

List of case studies with the projects I've been working on

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Memmo

Memmo is a video greeting platform that offers and distributes personalised video messages from celebrities to fans and businesses.

Note: This case is about the process of checkout's iterations, measure of the impact by data tools and overall ideas validation

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Mel app

Application that simplifies the booking experience of hotels and restaurants at company's resorts.

Note: This case is about the impact of small improvements in a product description and how they can affect customer's behaviour

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Qyre

Cloud and mobile-based tool that enables media production professionals to recruit, communicate, and manage projects.

Note: This case study is about the development of core product feature "Offer ladder" with further improvement and test of this feature + promo campaign dedicated to app's launch

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Recharge.com | In progress

Marketplace for prepaid credit cards, international mobile top-ups, shopping gift cards, game and entertainment vouchers.

Note: This case study is about the series of small improvements while using data tools, conducting user interviews, ux benchmarking etc

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© 2025 Ana Ferens

© 2025 Ana Ferens

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Product Design Case Studies

List of case studies with the projects I've been working on