This booking application simplifies the process of booking hotels and restaurants at networked resorts. With this app, you can easily reserve a hotel room, book a table at a lovely restaurant, or arrange a trip from point A to point B in the fastest car or ferry.
There are four active booking sections: Stay, Dine, Trip, and Enjoy. I worked on this app from 2019 to 2020, so some processes may have changed since then, but the core concept of the app remains the same. In this overview, we’ll explore the guest experience and the features available to them. Please note that some features are not accessible to guests and require a Chinese ID card.
Note: This case is about the impact of a small improvements in a product description
Team
Jen
PM
Ana
Senior Product Designer
Alex
iOS Developer
Erik
Android developer
Timeframe
2 months
Tools
Figma
Design
Usertesting
Interviews
Sticky notes / whiteboard
Interviews/analysis
Google Form
Surveys
Goal 1
Reduce the number of negative feedback responses in the surveys
Goal 2
Reduce the number of 'switch/change room' requests to an acceptable range of 10%–20%
Goal 3
Reduce "false expectations issues"
Goal 4
As result make customers more loyal and increase CR rate, CS(atisfaction) rate
"It’s a very smart tool that we can use in the industry. And I love that it’s connected to my Apple Watch, computer, mobile and my iPad."
Tamara Sayiner
Freelancing Producer & Project Manager