04 GUMP application
GUMP is the tool for design-process organization, understanding and fixing customer expectations.
By creating this tool we will speed up and simplify the process of collecting information, make the client give us all the info in the most convenient and painless way. This tool is a bridge-of-understanding between client and web designer/design studio.
BUSINESS FLOW: Designer/Company (the person who provides service) interacts with the Customer (the person who buys these service, needs them) in the field of web design.
BUSINESS TASK: Make research and if we get some a-ha insights in the research field, create a tool that will help fix (and clearly understand) the Customer's wishes. Process automatization by removing the person who collects information from the chain (in our case, this person is a Sales Manager). So after research, we found out that the main issue was the long boring fields for collecting information and lots of digital assets in different tools that he needs provide to the designer. Most people are too lazy and sometimes can be frightened of this process. By creating GUMP we will speed up and simplify the process of collecting information, make the client give us all the info in the most fun and painless way.